We believe that every person is intrinsically motivated to improve the world.
Organisations have the potential to make a difference in the world. They can end poverty, inequality and climate change.
We see it as our task to open up people’s eyes in organisations, so that they can never think small again.
We exist to accelerate the transition from a profit-driven economy to a purpose-driven economy: an economy that fundamentally contributes to the important themes in the world such as poverty, inequality and climate change.
With ambitious companies, like-minded networks and our vision on change, there will be a staggering number of purpose-driven organisations come the year 2020.
The Master Plan
This spring we wrote a masterplan. The plan describes the road of transition from a profit-driven economy to a purpose-driven economy. What is needed for this, which obstacles need to be removed and which companies are most
suitable to contribute?
Our Masterplan in a Nutshell:
Bring together the leaders of all industries, connect them, inspire them and accelerate their process so that they can show the rest of their industry how you incorporate the principles of a purpose-driven economy in your business – as Tesla demonstrate by turning the car industry upside down.