Our journey
For over 25 years, we have been guiding people, teams, and organizations through movement, growth, and meaningful change. From a dream in 2000 to a cooperative creating impact today.
Founded
Own venue in Radio Kootwijk
Continued as a cooperative
B Corp certified cooperative
25th anniversary
Our values
The way we work,
look, and set things in motion.
FUTURE-ORIENTED
Building today for
the world of tomorrow.
We work where
things get exciting:
in leadership, collaboration, and direction. We combine sharp analysis with genuine conversations.
We slow down where necessary and accelerate where possible, with one goal: Making friction visible, choosing what matters, and creating movement that lasts.
PERSONAL
With attention to what truly moves people.
We build meaningful relationships. We are open and curious, paying close attention to what is genuinely going on.
We engage in conversation, even when it becomes challenging. With sharpness and dedication, so that people are moved and brought into action.
WONDER-INSPIRED
New perspectives that create movement.
We show what is possible. We open new perspectives and bring to light what often remains beneath the surface.
We combine imaginative power with sharpness. Challenging and engaged. Playful where possible, decisive where needed.
Our location
A place that slows you down and makes movement possible.
De Droomfabriek is situated right in the heart of the Radio Kootwijk heathland. A place that naturally invites you to slow down. One that creates room for new perspectives.
Here you step out of the daily dynamic. No noise. Just air, light, and focus.
Our building has been deliberately designed. With spaces that deepen collaboration and enable reflection. And spaces that prompt action and clear choices. Featuring spots for focus, connection, and decision-making.
Sustainable, natural, and aligned with what we stand for. You cover the final meters cycling across the heath. A small transition that helps you truly arrive. Because change often starts with slowing down.
Visit us
Our rooms
Our two rooms
De Droom and De Fabriek.
In addition, there are smaller spaces for coaching, in-depth discussion, and meetings. The kitchen forms the heart of the house, where connection and conversation happen naturally. The space plays an active role. It supports the program. Slowing things down where needed. Activating where required.
De droom
The space for imagination. For bigger thinking. For new perspectives.
De fabriek
The place where ambition gets hands-on. Where ideas are tested, refined, and executed.
From leadership to teams and organizational development.
We bring movement where it is needed.
We are a B Corp.
That means we do business with an eye on the whole picture: planet, people, and organization. For us, that is not just a badge, but a conscious choice. A choice to take responsibility for the impact we make.
In how we work. With whom we work. And what we contribute to.
Our ambition is to contribute to a meaningful economy. Where performance and societal value reinforce each other. Where organizations are not only successful, but also truly meaningful.
That aligns with what we stand for: change from within. Movement that makes sense. And endures.
If you really knew us …
… you would know that we believe organizations play a pivotal role.
As places where value is created. For people. For clients. For the world in which they operate. Success to us is more than profit. It lies in the choices you make. In how you handle people, resources, and the future.
We work with leaders who take on that responsibility. Who understand that performance and purpose can strengthen each other. And that lasting value arises where strategy, behavior, and conviction come together.
We believe in multiple value creation. Not as an ideal, but as a direction. Not as a story, but as daily practice.
