create an irreversible movement by activating frontrunners

activation of

the organisation

“There has really been a change from within.

So surprising. So exciting."

- DSM Resins & Functional Materials

“Er is echt van binnenuit verandering tot stand gekomen.

Zo verrassend. Zo spannend.”

- DSM Resins & Functional Materials

What we often hear ...

“As an organization, we have a clear vision and strategy, but notice that activating the organization (read: giving it practical hands and feet) is difficult.


Communicating vision and strategy does not produce the desired movement in the organization. Converting a strategy in a department, unit, or team level lights up a lot of resistance and/or does not get off the ground well. 


We are looking for a different approach that really gets the organization moving and results in concrete initiatives. An inspiring approach that matches people's personal interests to the direction in which we as an organization want to move. "


Leaders/leadership teams who want to convert the organizational vision and/or strategy into the desired movement and concrete steps.

Our DroomFabriek Approach

Triggering an organization follows the same patterns with which a change in nature takes place. This means that new/different behavior never manifests itself for the entire system at one time. A sustainable, lasting change starts with a few changes, grows in size over time, and slowly 'infects' the entire population.


Controlling a 'big bang' to give shape to a new vision/strategy (for example by training all employees) is therefore not only very expensive but also very ineffective.


De Droomfabriek offers a pioneering program in which your 'innovators' and 'early adopters' are brought together. They are guided not only to think about how the vision/strategy can be translated into daily practice but also to implement those plans and ideas themselves.

In a program of 5 to 6 days, leaders in groups of about 15 participants are included in the following parts.

  • Connecting as a group and exploring the change-context of the organization

  • Discover personal motives, link them to vision/strategy, and formulate a personal initiative, focused on your own daily work.

  • Expand the initiative and take the first concrete steps

  • Learning from the feedback & growing the initiative

  • Defining and looking for 'followers': colleagues who help to expand and strengthen the initiative

  • Holding and securing the started movement: how can I release/transfer my initiative so that I can start a new initiative


Participation in a frontrunner program is voluntary and the frontrunners mainly select themselves. Experience shows that the first frontrunner groups initiate the following groups. They enthuse their colleagues with their initiatives and because they invite others to participate as 'followers'. For example, the 'followers' of previous groups often become participants in follow-up groups.

Where the first frontrunner groups have a free hand to get started with any theme that fits the new vision/strategy, over time the frontrunners acquire a better frame of focus. This also makes it possible to manage priorities within a vision/strategy.

Do you want to know more

Call us:

Mail us:

055 519 08 19