We believe that purposeful people and purposeful organizations do the right things. With a sense of good, beauty, and truthfulness.
By contributing to this, we make the world we live in a little better. Our dream is to make as many people and organizations as purposeful as possible
Our factory ...
We guide people and organizations on their path to becoming/wanting to be purposeful. In order to do this, we facilitating (inter) human processes that are necessary to give concrete substance to this.
This guidance is for individuals, teams, and entire organizations.
While providing the guidance we are in connection, snd use experience-oriented and fact-based knowledge. Only if we do it together and in unity, we create the impact that is needed.
It's already in the name... dreaming and manufacturing/manifesting. It all starts with the desire to reach your goal in the future. Call it a vision, a purpose, or a mission. But, that alone is not sufficient. Your dream has to be manifested, you have to work on it, or how we call it, "fabrieken" aka. manufacturing. In this tension between dreaming and manufacturing we guide people, teams, and organizations.
The creation of a uniting and inspiring perspective
Tending to a safe connection between people and teams
Becoming aware of the challenges and the difficulties
Connecting the personal dreams to the organization
Building a courageous leadership with each other
Creating a space in which you can create
The organization of ownership of everyone to get into action mode!
Achieving sustainable (lasting) results for people and organizations
We believe in the potential of people and adapted our organization to it.
We are organized as a cooperation, in which equality is essential. We manage the Droomfabriek based on the principles of holacracy. This is a form of management in which there is no hierarchy, it operates on the basis of ownership and joint responsibility.
We have furnished our building as sustainable as possible and used Cradle2Cradle furniture.
The building is heated with bio-mass and runs on our own solar power. The food we serve our guests and ourselves is fresh and organic. Our location is in the middle of nature with the catalytic converter as an inspiration where you can loosen up every day.
our core values
We believe it is important to build and maintain meaningful relationships. Our heart is open and inviting, and we look and examine with an open mind. We look for vulnerability and we want to positively affect others. Our system is open and inviting.
We think and act while keeping future generations in mind. That's what we call sustainable. It inspires us to do good. To be truthful. We show courage, take initiative, are innovative, and dare to act with an open heart and a focussed mind. We make things concrete and encourage action.
We show that it is possible. We believe in experiencing taking different paths. We are optimists and shed light on issues that are often overlooked. We playfully uncover things that are usually hidden. We challenge with a loving sharpness.
Founded in 2000...
De Droomfabriek was founded by Ralph Zebregs (picture) on the first of September in 2000. In his experience training agencies paid too little attention to the specific needs, and challenges consultancies too little for the human side of change. Challenged by a previous employer, he founded De Droomfabriek to combine these two perspectives.
Big clients get connected
At the beginning of 2004, the Dream Factory grew into a triumvirate. Bigger assignments from Philips, Unilever, and the Tax Authorities, among others, were acquired. The Bottom-up program was created for the Tax and Customs Administration. A successful activation program, the core of which is used by De Droomfabriek to this day. Over the years, the Droomfabriek continued to grow organically.
In 2006 the dream of a unique and private location came to existence. A location that would support and strengthen the guidance processes of De Droomfabriek. In 2008 this location was found in the form of a short wave transmission building in Radio Kootwijk. Since those first years, there has been good cooperation and a warm relationship with our landlord Staatsbosbeheer.
Growth: guidance of young professionals in their development and organizations in difficult times
More new people joined and, among others, the Young Dream Factory was established. That was the beginning of a series of trainee programs we still provide for renowned Dutch companies. In the times of crisis from 2008 onwards, the Droomfabriek proved to be of lasting value to guide people and organizations in difficult times. For example, we have helped factories of Unilever and Philips close humanely by providing answers through a dream and not from a struggle.
Continuing as a coöperation
At the beginning of 2018, the Droomfabriek renewed itself. Our dream and values have remained intact, but our own organization has been overhauled. We have changed from a partnership into a cooperation. A number of people left, a number has stayed and new members have joined. Our special location remains our home base with renewed energy, we are still working with our customers to make the world a bit more beautiful.