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Personal Purpose

I want to contribute to more love around me. I wake people up, inspire and connect them to be more aware and loving with themselves, each other and with the environment. 

My source of inspiration

My handicapped son Sam, who barely talks. He is very present, makes a lot of noise. Lately sometimes aggressive. Out of frustration. He is also creative, sweet and super funny. We often laugh our ass off. His 'dark, heavy' side challenges me daily. Sam keeps me in the here and now.



To my colleagues. On what we do with De Droomfabriek. That's just a party. The purpose we share. The connection we have with each other, with our goals and our customers.


What concerns me

What social media, gaming, the constant external distraction and fake news do to us as humans. How this will soon manifest itself in the generation of my now pubescent children. That's something that really bothers me on a regular basis.

#specialisms #change #leadership #personal #purpose #hashtag may also be something else

Tjerk Lerou

'If life gives
you riddles,
turn them
into art'


"Superpower: Fast Connectivity!" Added value: quickly read in organization and challenges of our company. Naming opportunities. Accessible,  so don't stand in front of the group, but sit next to us. Thinking along, energizing, offering space'

Marinel van de Velde

Director of Public Support

Contact with Tjerk:




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